In the digital world we live in today, marketing is more complex than ever. It is no longer enough to simply create attractive ads and hope for the best. To truly succeed, businesses must now take a data-driven approach. Data-driven digital marketing involves everything from analyzing customer behavior to measuring the effectiveness of different
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AI overview presented by Google. In a world where technology is constantly evolving, Google continues to lead the way with its latest AI innovations. By introducing groundbreaking models such as Gemini 1.5 Flash and Veo, as well as new features in Google Search and Gmail, Google is revolutionizing how we interact with and benefit from
AI overview from Google I/O: new technology with Gemini, Veo and more Read More »
Search engine optimization, or SEO, has always been a dynamic field. It's a world that is constantly changing and evolving. But as artificial AI becomes increasingly prominent, we're on the cusp of a new era. An era where AI and Search Generative Experience (SGE) will play a crucial role. This means that SEO strategies need to
How SEO needs to change in the age of AI and Search Generative Experience (SGE) in 2024 Read More »
On March 8, 2024, Google launched a significant core update, called the Helful content update, HCU. This update aims to improve search results by prioritizing informative and useful content, and deprioritizing content of lower quality or aimed at manipulating rankings. HCU and overall changes it had on SEO Improved visibility of high-quality content Pages
Google Mars Core HCU update 2024: what it means for SEO Read More »
Next&Co has released its annual Digital Media Wastage report on wasted ad money which has revealed that advertisers wasted a whopping just over 56.6 billion of their digital ad spend budgets for 2022. The figure represents 41 % of the total digital ad spend of 140 billion spent on digital ad campaigns in 2022 and is significantly higher than
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Digital marketing for business-to-business (B2B) companies is slightly different from digital marketing for consumers. The main difference is often the value of a conversion and the time cycle it takes to get a deal. Here we'll go over some of the concepts that differentiate business-to-business digital marketing
Digital marketing companies in 2024 Read More »
Dropshipping is a business model where a seller sells goods to customers without having to have physical access to the goods. Instead, the seller buys the goods from a third party, usually a manufacturer or wholesaler, and ships directly to the customer. The seller receives the payment from the customer and keeps part of it as profit, while the rest of the money
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Digital marketing is a method of promoting products or services through electronic channels, such as the internet, mobile phones and social media. It involves different strategies and tactics to reach out to target audiences, generate leads and increase sales. It can include things like search engine optimization, content marketing, email marketing, social media advertising and more. The goal is to
Search engine optimization or SEO is the process of improving your website's visibility in organic search engine results. This is done by using the right keywords, creating relevant content, and improving the user experience on the website. Other methods to improve a website's visibility in search engines include building links to the website and using technical search engine optimization. The goal of SEO is
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Compare and explore the differences between TikTok and YouTube. Which platform is best for you to create and share your short videos? What's the difference between TikTok and YouTube Playlist 1 Videos TikTok vs YouTube 0:20 TikTok and YouTube are both platforms for sharing videos but they differ in some aspects. TikTok is a social
TikTok vs YouTube: Fighting for the crown in the short video world Read More »
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