SEO

SEO, or search engine optimization, is the process of improving the ranking of web pages in search engines' organic results. It involves using techniques and strategies to make pages more relevant and valuable to search engines, so that they rank higher in search results. This usually includes working on things like keyword optimization, link building, usability, UX/UI, speed and web design. The goal of SEO is to increase traffic to the website by achieving higher rankings in search results for relevant keywords.