Det finns flera marknadskanaler som kan vara effektiva för att nå Generation Z – personer födda mellan 1997 och 2012. Varje generation är unik och det är viktigt att göra en djupdykning i sin målgrupp för att hitta rätt kanal. Vilka digitala marknadskanaler föredrar Generation Z Sociala medier – generation Z är mycket aktiva på […]
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Digital marketing refers to the use of digital marketing channels, such as search engines, social media, email and CRO of websites, to promote a product or service. The goal of digital marketing is to reach a target audience and persuade them to buy a product or service. Alternatively, for B2B, digital marketing tactics are used to generate leads that later become
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There are many questions you need to ask yourself when designing a digital marketing plan. Not having a marketing plan and just marketing without a plan and budget is a recipe for disaster. Here are the questions you should start with to create the marketing plan itself. Define your digital marketing objectives: what is it you want to achieve with
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There are many different areas that can be included in a best practice SEO search engine optimization strategy. Here are some of the most important areas: Technical SEO Search Engine Optimization: This involves improving the technical construction and configuration of the website to make it easier to crawl (index) by search engines. It includes things like sitemap and robots.txt files, URL structure, headings and
Churn is a term used in the business world to describe how many customers leave a company or service. It is common to measure churn as a percentage, and a high churn rate can be a sign that the company is having problems retaining its customers. Customer lifetime value, or CLV, is
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What you need to know about digital marketing in 2023 is that there are some trends that can be expected to continue to evolve. Personalization: It will become increasingly important to be able to deliver personalized marketing messages to recipients, both to increase relevance and to create more engagement. This can be done by using data on
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OpenAI is a research organization focused on developing technologies that can help solve important societal problems and improve people's lives. Founded in 2015 by a group of entrepreneurs and technology enthusiasts, including Elon Musk and Sam Altman, the organization is based in San Francisco, USA. OpenAI is known for its research advances in areas such as
What does a social media manager do A social media manager is a person responsible for planning, executing and monitoring an organization or company's social media channels and online presence. Their main task is to create and distribute content that is relevant and engaging to the organization's target audience and to build relationships with followers and customers. A
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Varför marknadsföring utbildning Marknadsföring är en viktig del av företagande och kan hjälpa dig att nå ut med ditt budskap till målgruppen och skapa försäljning. Det finns många olika sätt att studera marknadsföring, inklusive genom traditionella utbildningar på universitet eller högskola, e-learning-kurser och yrkesutbildningar. Här är några exempel på utbildningar som kan hjälpa dig att
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What is keyword optimization Keyword optimization, also known as search engine optimization (SEO), is a strategy that aims to improve a website's ranking in search engine results. The goal of keyword optimization is to increase the visibility and accessibility of a website in search engines, so that it appears higher in search results when people search for relevant keywords
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