CUSTOMER PROJECT DIGITAL MARKETING
Here we describe some of our ongoing and completed customer cases. We work with a wide range of clients across all industries with great success and no lock-in periods.
Training Food - ROAS +62% and +190 % increase in SEO organic traffic
One of Sweden's leading companies in ready-made food boxes
Träningsmat is a growth company in the food box segment. Their food boxes are nutritionally calculated and variations are available for all tastes. Delivery is made directly to where the customer is located in Stockholm, Gothenburg and Malmö and the surrounding area.
Initially, we set up Meta business manager, Google Ads and connected everything through Google Tag Manager to Google Analytics. Then we created UTM parameters on all adsets within paid social. After that, we have developed audience segments and demographics.
To prevent adspend from getting too high, we uploaded all zip codes on paid social and limited the areas in Google Ads. Then we optimized ads through A/B testing. The same has been done in Google Ads where we work with responsive ads, performance max and display and remarketing.
In SEO, we have worked on-page with optimization of texts, titles, meta descriptions and new content. Off-page we have actively worked with backlinks with the goal of having 5 keywords in places 1-3. Now we have 14.
The picture shops - ROAS +73%
Traditional picture shop gets updated webshop and new digital
advertising strategy After auditing the client's digital efforts and website, our account strategists developed a new marketing plan for Tavelbutik's e-commerce. Initially, we changed the CMS and set up tracking and tracing. We then set up Meta business manager, Google Ads, and connected everything through Google Tag Manager to Google Analytics. We also created UTM parameters on all adsets within paid social.
We implemented a CDN solution and performed CRO on the website and added new smart elements to enhance the shopping experience. We developed a large number of creative branding ads together with the social media copywriter.
Gobil - reduction of PPC by +90 % ROAS +143%
New auction platform for new and used cars Gobil is an innovative start-up whose challenge was the high cost of
its CPC advertising both on social media and Google Ads.
After auditing the client's social media accounts and Google Ads, we identified several areas for improvement. Our creative team created new ad formats as well as motion and moving media. We then created new ads for all platforms and increased traffic while lowering the CPC cost of all advertising.
We produced large amounts of ads in creative together with the copywriter that were relevant to their different audience segments. After our success, the company was sold.
Prinz Distillery - turnover +70 %, turned loss into profit
Prinz Distillery is a brand under Hults import. Their products range from rums with different flavors to various liqueurs and schnapps. Our strategy is to strengthen the brand in the Swedish market and drive sales through paid social.
Initially, we changed the CMS and set up tracking and tracing. We then set up Meta business manager and connected everything through Google Tag Manager to Google Analytics. Next, we created UTM parameters on all adsets within paid social.
We switched the CMS solution from Magento to WordPress and created a uniform graphic profile. Our creative team then produced all the graphic material for the website as well as engaging ads on paid social. This in line with advertising for alcoholic beverages.
