B2B stands for Business-to-Business and is business where one company buys products or services from another company. B2B deals are usually more complex and often involve larger volumes and higher values compared to B2C deals.
In the digital world we live in today, marketing is more complex than ever. It is no longer enough to simply create attractive ads and hope for the best. To truly succeed, businesses must now take a data-driven approach. Data-driven digital marketing involves everything from analyzing customer behavior to measuring the effectiveness of different
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Churn is a term used in the business world to describe how many customers leave a company or service. It is common to measure churn as a percentage, and a high churn rate can be a sign that the company is having problems retaining its customers. Customer lifetime value, or CLV, is
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