Data-driven Digital Marketing for increased visibility & conversion
We're a data-driven digital marketing agency with no complicated contracts, lock-in periods or start-up costs. We make a real difference to your business. Always with a satisfied customer guarantee.
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DIGITAL MARKETING FOR BUSINESSES IN BOTH B2C AND B2B
creative data-driven digital MARKETING that makes a real difference.
At Outstock, we're proud to offer a full portfolio of services to help businesses achieve their business goals. Whether you're a start-up or an established business, we can help.
Our experienced and passionate team is certified in digital marketing, including SEO, Google Ads, Social Media and Hubspot. We specialize in creating innovative and long-term strategies for your digital marketing, web development and application development.
We are known for working closely with our customers to understand their unique needs and create solutions tailored to each business and its digital challenges. We are confident that we can help you achieve your goals.
DATA-DRIVEN DIGITAL MARKETING
We help both smaller and larger companies with data-driven digital marketing to profitably scale up sales and conversions. This through insights and decisions based on data.
GOOGLE ADS / SEM
Google dominates around 84% of the search market. Therefore, it is crucial to focus on both SEO and SEM. Our methodology and processes create significant synergies between SEO and Google Ads. It is especially important to maximize your ROAS for PPC advertising with quality campaign setup, placement and bidding. Your account manager will be certified in Google Ads.
CONVERSION OPTIMIZATION
Increasing the conversion rate is a challenge that we work with daily. This is because with small adjustments based on data we constantly increase your conversion rate. Our solutions are tailored to maximize sales or lead generation. By increasing CR from 1 percent to 1.5 percent with small means corresponds to a sales increase by as much as 50 percent.
SEO
There are about 40 million searches every day in Sweden. Appearing high up organically on the search engines under the keywords that are important to your business is critical as it generates free traffic to your website. However, it is dependent on many aspects of SEO. We work with technical SEO, on-page SEO, off-page SEO and link strategies as well as local SEO as they all play a big part of the final result.
EMAIL AUTOMATION
We collect your data and automate your audience's buying journey. Increased automation reduces your costs for time-consuming repetitive tasks. This will quickly help you scale up and expand your business. We make it easy for you by implementing our proprietary tools. It's cost-effective as most of it is done through automation - something that all businesses should have integrated.
SOCIAL MEDIA
Do you have a social media strategy, or do you just post when you have time? Social media is a big part of a marketing strategy for many of our clients. Mainly because platforms like Facebook, Instagram, Youtube, TikTok, or LinkedIn and others are relatively cheap to advertise on and provide a good ROI. However, it is important to apply a working strategy and tactics and implement it to drive the right audience in your sales funnel.
WEB DEVELOPMENT WEBSITE
We work at different levels of web development. From creating a basic website to developing advanced web applications using databases and advanced APIs. We also ensure all aspects of your new web platform such as web security and search engine optimization to create websites that are both user-friendly and visible on the web.
WHAT CUSTOMERS SAY
CUSTOMER CASE DIGITAL MARKETING COMPANY
Effective digital marketing is crucial for businesses, both local and national. It is a key component in reaching out to potential customers and building a strong brand. Explore our successful projects here.
EXERCISE FOOD
THE NAIL SHOP
GOBIL
PRINZ DISTILLERY
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Q&A FOR DIGITAL MARKETING
For those of you who are new to the field of digital marketing, we have asked the most commonly asked questions. This is to give you a deeper knowledge before you contact us and you know what you are getting.
The biggest difference by far is that it is data-driven. In digital marketing, we measure everything to make the most informed decisions possible. We offer several advantages, such as cost-effectiveness, measurability, flexibility, audience targeting and interactivity.
Email marketing is a form of direct marketing where businesses send emails to a list of subscribers to promote products or services, build relationships and engage customers. It can include newsletters, promotions, transactional emails and automated email series. Email marketing is highly effective in driving conversions, increasing customer loyalty and improving brand awareness.
Content marketing is a strategic marketing approach that focuses on creating, publishing and distributing valuable, relevant and consistent content to attract and engage a clearly defined target audience. The goal is to drive profitable customer action. Examples of content marketing include blog posts, videos, infographics, e-books and podcasts.
To create an effective digital marketing strategy, you should follow these steps:
- Define your business goals and marketing objectives.
- Identify your target audience and their needs.
- Analyze competitors and marketing trends.
- Choose the most appropriate digital marketing channels and tactics.
- Create high-quality and relevant content that engages your audience.
- Implement, monitor and optimize your campaigns continuously.
- Measure and evaluate the success of your strategy using relevant KPIs.
The most common types of digital ads include:
- Display ads: Graphic ads that appear on websites, apps or social media platforms. They can be in the form of images, animations or videos.
- Search engine ads: Text-based ads that appear in search engine results, often above or below organic results. They are usually paid per click (PPC).
- Social media ads: Ads that appear on social media platforms, such as Facebook, Instagram, Twitter and LinkedIn. They can be organic or paid and can include images, videos, carousels and sponsored posts.
- Video advertising: advertisements in the form of short video clips that appear before, during or after videos on platforms such as YouTube, Vimeo and Facebook.
- Native ads: Ads designed to resemble the surrounding content on a website or in an app. They are often labeled as "sponsored" or "advertising" to distinguish them from editorial content.
- Email Ads: Ads placed in emails or newsletters, either as banners, sponsored posts or dedicated emails.
Each ad format has its advantages and disadvantages, so it's important to choose the one that best suits your marketing objectives and budget.
The costs of different elements of digital marketing can vary greatly depending on your strategy, objectives and budget. Here is an overview of some common costs for different digital marketing areas:
Search engine optimization (SEO): The cost of SEO can vary depending on whether you handle it in-house or hire an external agency. External agencies can charge monthly fees ranging from a few thousand dollars up to tens of thousands of dollars depending on the scope of services.
Search engine marketing (SEM): The cost of SEM is based on pay-per-click (PPC) or cost-per-thousand impressions (CPM) models. The cost per click varies depending on the competition for the keyword, from a few pennies up to several hundred dollars.
Social media marketing: Organic social media marketing is essentially free, but paid ads can vary in price depending on the platform, target audience and duration of the campaign. The cost per click or per thousand impressions varies, but it is common to budget from a few hundred up to several thousand dollars per month.
Email marketing: The cost of email marketing depends on the platform and the number of subscribers. Many platforms offer free plans for small businesses and then grow in price based on the number of subscribers and advanced features. Prices range from a few hundred dollars per month up to several thousand dollars.
Content marketing: The cost of producing and marketing content varies depending on the format (e.g. blog posts, videos, infographics) and whether you create it in-house or hire freelancers or an agency. Costs can range from a few hundred dollars for a simple blog post up to tens of thousands of dollars
